B2B Marketing at Tend
Tend is a powerful farm management software designed to simplify operations and empower farmers with tools for success. Combining intuitive technology with practical features, Tend supports every aspect of farm management—from planning and production to sales and recordkeeping—all in one seamless platform.
Built for farmers of all scales and types, Tend streamlines complex processes, helping users save time, stay organized, and make data-driven decisions. Its tools are designed to promote efficiency and sustainability, aligning with the needs of modern agriculture.
Tend’s communication style is professional, approachable, and solution-focused, blending clear and informative messaging with an emphasis on empowering farmers to grow smarter, more resilient businesses.
B2C and B2B Marketing at Farm from a Box
Farm from a Box transforms agriculture with innovative, climate-smart technology that supports regenerative farming entirely off-grid. By replacing traditional, polluting infrastructure with clean, zero-emission systems, it accelerates the transition to sustainable farming practices.
Engaging with diverse stakeholders—including smallholder farmers, large-scale operations, urban farms, nonprofits, governments, schools, and hospitals—Farm from a Box shares impactful content on regenerative agriculture, net-zero farming, localized food systems, food sovereignty, and the UN’s Sustainable Development Goals.
The communication style is optimistic, inspiring, reliable, innovative, informative, personable, and deeply community-oriented, fostering connections that drive meaningful change.
Communications Strategy at Urban Growers Collective
Urban Growers Collective, a Black- and women-led nonprofit farm in Chicago, Illinois, is dedicated to creating a more just and equitable local food system. Focused on addressing systemic inequities and structural racism in the food system and communities of color, the organization works to drive meaningful change.
Through programs centered on food access, job training, and community engagement, Urban Growers Collective provides education and economic opportunities while tackling food insecurity and the lack of affordable, culturally affirming, and nutritionally rich food options.
UGC’s communication style is bold, empowering, informative, and hopeful—delivering messages that inspire progress and uplift communities.
D2C Marketing at Plant Shop Chicago
Plant Shop Chicago is a vibrant houseplant nursery in Chicago, Illinois, known for its unique selection of quirky succulents and cacti. More than just a plant shop, it’s a dynamic, community-driven space that welcomes a young, diverse crowd into the world of houseplants.
With pop-up events, hands-on workshops, charity auctions, collaborations with local artists, and Instagram-worthy vibes (plus a fridge full of complimentary drinks), Plant Shop Chicago has built a bold, inclusive brand that redefines who belongs in horticulture.
The Shop’s communication style is fresh, playful, and unapologetically fun—mixing horticultural know-how with clever cultural references, cheeky memes, community shoutouts, and delightfully terrible puns.
